Out of the Box Thinking

Qual-Box is a market research firm that takes pride in its creativity. It values research innovation, believing that innovative techniques can uncover innovative solutions. It delivers traditional methods with the mastery that comes with decades of experience, but continues to look for innovative ways to shape those methods and apply them to the complex business context of today.

About Qual-Box

Smart support for your business decisions

The best things come in small packages

Small and nimble, Qual-Box is responsive to its clients’ needs. Services are modular, meaning Qual-Box can deliver turn-key solutions or intervene at strategic steps of research undertakings.

Behind Qual-Box is Sylvie Croteau, a qualitative researcher with 25 years of experience. Before founding Qual-Box, Sylvie was Vice-President of a Montreal-based research firm. She has worked for a host of clients, including Aliments Ultima (Iögo, Olympic and Yoplait), the Business Development Bank of Canada, Bell Canada, Desjardins, the Government of Canada, Johnson and Johnson, L’Oréal, Molson, Natrel, Rocky Mountaineer and Ubisoft.

Customised, modular services

Sylvie has an affinity with children and teenagers and is particularly skilled at drawing key insights from the under-twenty set – including teen boys!

She is passionate about her work alongside people living with disabilities, most notably in the area of telecommunication use. She brings a wealth of experience to diabetes studies.

She loves UX studies and working with web designers to integrate users’ perspective into website development.

She knows from experience that online bulletin boards are a fantastic way to obtain in-depth, thoughtful input and to follow long-term processes as they are occurring.

Services

  • Face to Face Focus
    Groups

    Focus groups bring together current or potential clients, citizens or key stakeholders. Group interactions mimic to some extent the social environment, providing a more true-to-life context for the study of public policies or products and services consumed in the public sphere.

  • In-Depth
    Interviews

    In depth interviews can be conducted face-to-face, on -site, in-home or online, via webcam. They are particularly useful to gather expert opinions, test comprehension or to hear stories specific to each individual, family or business.

  • Bulletin-Board Focus
    Groups

    A Bulletin Board Focus Group is an online discussion held over several days. The moderator posts questions and participants interact with text, photos or videos. BBFGs are particularly useful to explore topics in-depth, to gather insights from geographically dispersed participants and to follow processes step-by-step, as they are occurring.

  • Ethnography-Inspired
    Methods

    Ethnography-inspired methods are based on the premise that behaviour observation provides more detailed, more realistic information and ultimately deeper insights than subjects self-reporting after the fact.

  • Social Media
    Analysis

    Social media analysis provides a snapshot of how certain topics, products, services or brands are discussed online. By conducting rigorous and data-driven observation rather than driving discussion, researchers are able to observe spontaneously emerging themes.

Clients

These clients have trusted Qual-Box to help them make strategic business decisions

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