An advertising firm has proposed advertising ideas to promote Canada’s new parental benefits program. Citizens provide their opinion on storyboards to help choose and refine the storyline that will go into production.
An airline company is expanding its international coverage. Participants are presented with current ads to assess how they resonate in the new markets.
Yogurt consumers describe their perceptions of the yogurt brands on the market. This allows the company to gauge the direction and the extent to which they can “stretch” their brand image to conquer new markets.
A food manufacturer is considering the launch of a new pistachio and cheese spread. Consumers react before and after tasting. Results provide guidance for the company’s launch decision and marketing strategy.
A long-standing milk brand is considering a packaging revamp. To guide the process, consumers are presented with packaging ideas ranging from a modest to a drastic departure from the traditional appearance.
Consumers who’ve had their telephone line repaired are asked about their experience and the impact of each element of service delivery on their overall satisfaction. This results in a revision of service guidelines for customer representatives and technical staff.